Thousands of women have responded to a plus-size model casting call run by agency Models1 in partnership with the UK-based plus magazine, SLiNK. In fact, SLiNK’s editor, Rivkie Baum, says the volume of plus entries far exceeds those of the straight-size version of the competition. She feels this is a sign that women are rejecting previous beauty norms.
“Women of every size are getting more confident,” Baum said to Huffington Post UK. “They want to flaunt their curves rather than strive for a single body shape.” She also believes that the opportunities for a successful career as a plus model are getting better and better. “Curvy models are booking bigger and better campaigns all the time,” says Baum.
The competition has been deliberately run through social media. Entrants must upload a ‘selfie’ to Instagram using the hashtag #MakeMeaModels1Curvy. “It can be really intimidating to go into an agency,” Baum told HuffPost UK. “This comp allowed women to take their shots in their own time and environment, and be comfortable.”