Last Year Victoria’s Secret produced an advertising campaign that featured one specific body type which they called ‘the perfect body.’ The campaign slogan was changed soon after launch when a petition consisting of more than 30,000 signees called for the brand to apologise for its body shaming message.
5 months down the line and Lane Bryant have created their own campaign, taking just a little dig at Victoria’s Secret. The #imnoangel commercial features models Ashley Graham, Marquita Pring, Candice Huffine amongst others , wearing Lane Bryant’s exclusive bra collection Cacique. In the video below the models define “sexy” in numerous ways during the ad. Lane Bryant are using social media to further challenge conventional beauty standards and are encouraging members of the public to do the same by hash tagging posts with #ImNoAngel.
The #ImNoAngel hashtag campaign joins the ever growing debate regarding the term “plus-size.” We recently posted an article about Ajay Rochester’s trending phrase; #DropThePlus. You can read all about it here, whilst model and activist Tess Holliday (Munster) started the #EffYourBeautyStandards movement which has gone from strength to strength. The two hashtags both contribute to the ongoing conversation regarding fair representation of different body shapes in the world of fashion and the media.
The #ImNoAngel hashtag is gaining a great following on both Twitter and Instagram, as women express their support for Lane Bryant’s message of diversity. Lane Bryant CEO and President Linda Heasley said in a statement “Our ‘#ImNoAngel’ campaign is designed to empower ALL women to love every part of herself. Lane Bryant firmly believes that she is sexy and we want to encourage her to confidently show it, in her own way.”