Last night I attended the RakutenFitsMe Launch with the lovely Emma Hayes ( formerly of Emma Plus in Brighton who sold our collection for many years).
By the way we didn’t plan to be both wearing annascholz leopard print 🙂
RakutenFitsme, is a global provider of fit recommendation technology, announces the launch of Fit Match – the ultimate clothing search tool, providing online shoppers with the confidence their purchases will fit their specific body shape.
I found the evening fascinating and enlightening but whilst their statistics impressed me, I am still doubtful if they have all the data in place to service the plus size market.
For me it has always been creating the best fit possible for a variety of body shapes, and I know just how unique my customers are.
Rakuten’s data relies on one inputting your age, height, weight, body shape and bra size.
Now ladies, I would like to know from you how many of you would be happy to enter their weight (even if confidential) on any website? How many of you even know how much you weigh?
I am very happy with my size, but even I still felt hesitant about entering my weight, in order to be then told which garments would fit me.
Alexandra Shulman ( ex-editor of British Vogue https://en.wikipedia.org/wiki/Alexandra_Shulman ) was the keynote speaker last night,
and although I expected her to be eloquent and fascinating, she still managed to delight me with her passion about diversity and size.
“I was discouraged by the lack of body diversity within the fashion industry” Alexandra Shulman speaks at the #FitMatchLaunch
She shared with us that she sent a letter to all major design houses while she was at Vogue asking them to make samples in a variety of sizes, so that she could photograph artists, actresses, scientists etc. who did not fit the sample size of current collections, but unfortunately none of the labels supplied her with her request..
“How helpful would it be to ditch the notion of size ( and the emotional attachment to it) and focus more on fit”.
As I said, I enjoyed the evening so much and RakutenFitsMe left one statistic with me that I find hard to forget.
‘80% of customers wouldn’t shop again if they returned their 1st order’
Is that how you shop? What do you dislike about online shopping?
What can we do to make your shopping experience more enjoyable?
I would love to hear from you.