Autumn-Winter ’10 Photo Shoots Are a Success!
Last week was all booked up with photo shoots for the Anna Scholz collections for the upcoming Autumn-Winter 2010 season.
The first day, The White Label collection was shot at Sera of London— a very cool, eclectic space to work in. For the White Label photos, Anna went for a sexy, retro, pin-up kind of feel. Here are a few sneak preview, behind-the-scenes shots!
The White Label is Anna’s premium collection featuring luxury fabrics, statement pieces and designer cut and detail. Gorgeous dresses, eye-popping prints, chic outerwear and fine fabrics abound in the White Label. Fabulous fit, elegant draping and impeccable styling are always at the forefront.
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The second day, the Black Label collection was shot at Snap studio with a bit of a punky edge to the photos.
The Black Label is a fresh, funky extension of Anna’s premium label with a focus on daywear and at a lower price. The Black Label is loved for its on-trend prints and cuts and its quirky embellishments. Playful print jersey frocks, fun knitwear, military trends and fringed tops will win your heart this season!
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On the third day, both the Black and White Label collections were shot here at the Anna Scholz studios with a focus on product shots and video footage for the web shop. The video function is somewhat new to the Anna Scholz website and we’re very excited about it. It allows the customer to watch a little video clip of the model actually moving in the garment. It’s a great way to see what the clothes really look like!
